NRF 2026 Retail’s Big Show officially opened today at the Jacob K. Javits Convention Center in New York. As the global benchmark event for the retail industry, the show floor is vibrant and crowded, bringing together retailers, technology experts, and industry leaders from around the world.

A Strong Opening with Outstanding Feedback

On day one, Sunlux welcomed a steady flow of visitors at Booth 2530 on Level 1. With nearly 20 years of technological expertise and a full-range product portfolio, Sunlux presented global retail partners with practical solutions focused on efficiency, customer experience, and digital transformation—earning strong interest and positive feedback throughout the day.

Product Highlights Across Core Solutions

• Reliable and High-Speed Barcode Scanning

From the sleek XL-3620S to the high-performance, retail-grade RH20, Sunlux’s 2D barcode scanners demonstrated long reading distances, fast screen-code decoding, and excellent performance on difficult barcodes. Designed for retail, logistics, and manufacturing, these plug-and-play solutions impressed visitors with their stability and speed.

• From Identification to Display: A Complete Digital Chain

Datallen’s electronic shelf labels attracted significant attention, including four-color ESLs and frozen-series tags. With up to five years of battery life, vivid e-ink displays, and instant batch price updates, they showcased how retailers can achieve precise pricing and sustainable operations at low cost.